Create a well thought-out inbound marketing strategy that will allow you to identify your audience, set your goals and create your tactical plan.
Before you try to reach your target audience, identify who they are by creating buyer personas, or semi-fictional representations of your ideal customers.
Your website is an integral part of all of your inbound marketing campaigns. Building an oline presence & having an active website should be your #1 priority.
Consistent analysis and reporting on inbound marketing activities will allow you to continually adjust your campaigns to achieve the best possible results.