Create a successful, results-driven email marketing campaign
As marketers, we love using tactics like email marketing that have proven value (did you know that over 180 billion emails are sent each day?). Email marketing can be a useful tool to communicate with current contacts and to generate new leads, but you have to do it right to see real results.
A great email marketing campaign has many different components
Adhering to email marketing best practices is key
Images and good design are crucial to draw in your reader
Constantly find room for improvement by analyzing your campaign data
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Email marketing is an integral part of any marketing campaign – know your audience and write with them in mind. Remember, communication with your contacts is key, so have fun with it and clearly state your message.