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Pyxl and Maryville College created the perfect formula for inbound marketing success. 

Pyxl worked closely with Maryville College to build an inbound marketing program that increased their enrollment and diversity, breaking all previous enrollment records in the school's 195-year history.

maryville college case study

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Challenge 

Maryville College wanted to find a unique way to reach potential students, and to stray away from traditional direct mail.

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Visits

The custom inbound marketing program Pyxl designed for Maryville College garnered 4,000+ site visits per month.

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ROI

Following implementation of the inbound marketing program, Maryville College saw a 225% ROI on these initiatives.

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Results

Maryville College gained a 3.9% increase in enrollment, double the national average enrollment growth.

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"Making the decision to create a digital, inbound strategy was the best thing we could have done to supplement the current admissions process and marketing tactics. Not only are we reaching our potential students where they spend the most time, but we are able to build a relationship with them in a way we couldn't previously, and that's invaluable."
CYNDI SWEET, DIRECTOR OF ADMISSIONS
Maryville College