With 6.8 billion mobile phone subscriptions in use worldwide, organizations can't ignore mobile anymore. Today, it's essential to develop a mobile strategy and create a plan for reaching your customers -- regardless of which device they're using. Without optimizing your website for mobile, you’re missing a prime opportunity to reach your customers where they are.
Overcome the limitations of mobile devices, like screen size and aspect ratio
Balance
Find a happy medium between design, convenience & user experience
Visual
Ensure visitors have an optimal viewing experience across devices
Measure
Analyze your website's statistics for insight into user experience
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Today’s mobile web consumer is used to having all the information they need at their fingertips at all times, so they expect companies to adapt to meet this need, regardless of the device they’re using.
