Define your goals and KPIs from the start so you know what you're aiming to accomplish and what to frame your strategy around.
Research your competition - gain insight into their marketing strategy, find out what they're doing and develop a plan to do it better.
Develop strategies behind digital experience, content marketing, demand generation, lead nurturing and the customer experience.
As you carry out your inbound marketing strategy, ensure that you have a reporting & analytics schedule set that will help you stay on track.